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Agency Network: 
Published/Aired: 
June 2014

Description

Film advertisement created by FP7, United Arab Emirates for Axiom, within the category: Electronics, Technology.

Advertising Agency: FP7/DXB, UAE
Associate Creative Director: Stephan DeLange
Business Director: Rasha El Saadaoui
Head of Insights / Strategy: Tahaab Rais
Account Director: Deblina Gupta
Account Manager: Tarik Baraka
Digital Marketing Manager: Dounia Baha
Country Marketing Manager: Efe Dikturk
Head of Group Marketing: Mustapha Ezzaime
Production Partner: Dolly Saidy, Layal Ashi / MINT MENA
Production House: Streetwise Productions
Executive Producer: Ali Azarmi
Director: Amir G'Nia
Producer: Nima Safari, Ali Azarmi
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Highest Rated

basderks's picture

1min30 to make point that's already clear after 10 seconds. Not very good.

basderks
Activity Score 73
Art Director at True Ideas
basderks's picture

1min30 to make point that's already clear after 10 seconds. Not very good.

basderks
Activity Score 73
Art Director at True Ideas
qaamir20's picture

The execution could be more stylish and emotional to make it the Olympic ad for dads. but, it speaks to all dads and sons or daughters. Gave goosebumps as shared earlier, because it isn't cliche and made me feel it.

qaamir20
Activity Score 64
reves80's picture

Simple. Sweet. Different. Feel good. Didn't feel like a telco! #thanksdad!

reves80
Activity Score 37
FARRAG's picture

Nice!!

FARRAG
Activity Score 3
Copy_ranter's picture

Beautiful writing. Well done FP7

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Ansar's picture

Happy Father's day and nice video which flash back to the childhood

Ansar
Sanjeevb's picture

Love, joy, affection makes life beautiful.

Sanjeevb
Activity Score 3

Sanjeev Bhalla

Hassanien's picture

Very nice video

Hassanien
Activity Score 3
ramar_auj's picture

Very nice. Remembering the dad and he is no more to express the feelings.....

ramar_auj
maria.papadaki.984349's picture

very sweet!

maria.papadaki....
Activity Score 7
Amoody's picture

God bless you Dad! Thanks Axiom!!

Amoody
Noor78's picture

love it! finally a great video to fathers who equally deserve a tribute.

Noor78
Zan's picture

Bang on insight.. but execution could have been better to carry off such an insight.

Zan
kaleemuddin's picture

MY Dad was the most wonderful dad in the whole world.

kaleemuddin
sacrilegend's picture

Ehhhh, we got the "twist" within the first few moments. Writing could've veiled it a lot better. The voice acting could've been better too.

Just not feeling it.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

It's not bad, but it's way too long.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Aakriti Goel's picture

So simple and to the point. #ThanksDad

Aakriti Goel
Activity Score 3
Planner
kleenex's picture

not bad at all.

kleenex
Activity Score 58637
Web Designer/Developer
baliais's picture

Already know what will happen at the end when the first 5 seconds.

baliais
Activity Score 2618
Graphic Designer
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