Description
Film advertisement created by Buzzman, France for Axe, within the category: Health.
Get ready!
Creative Director: Georges Mohammed Cherif
Art Director: Sebastien Partika
Conception: Edouard Olhagaray
Direction: AB/CD/CD
Production: Frenzy
Music: Jukebox Collectiive / Icon Parade

Myeah... Axe used to be good. And then Old Spice came along and smashed it into obscurity.
Great
Digital product designer | Custom URL shortener and smart links

clever
m'agrada el concepte. estigues alerta!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Great, but I don't like the ending. Don't like the copy and the rewinding.
Also, I don't think a girl with zebrabodypaint is a hot girl.
Great demonstration, I need to wake up too, missed those girls. A hot chick is hot even if she is bodypainted with sh*t.

Feels like I just walked through IKEA.

it's a lot better than the one they show here in germany.

definitely nice job...

AY LAB IT

i don't like this at all... they think putting some funky indie band and some cool camera work makes an advert... it's a bit silly... so if I use the new Axe shower gel, I will suddenly see girls that are perfectly camouflaged?
the fact that they are body painted ruins it for me... they should have made them not obvious to spot but not to the point where it's almost impossible...
No, dude. If you use axe, girls will go so crazy for you, that they'll be willing to crawl inside your house and camouflage themselves just to be close to you. And if you see it again, you can perfectly spot them without being obvious. That's the beauty of it.