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Agency Network: 
Published/Aired: 
July 2011

Description

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creatives: Andy Clough, Richard McGrann
Director: Johan Renck
Producer: Ruben Mercadal
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Highest Rated

AdBuzzer's picture

yet another Axe ad, nothing new, nothing too shocking or surprising, just playing the same trick over and over again...

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

kleenex's picture

He got shot down at the end...

kleenex
Activity Score 53332
Web Designer/Developer
Triskac's picture

This sort of ad never really worked for me...

Triskac
Activity Score 49
Reality Check's picture

There's a complacency about this commercial.

Reality Check
Activity Score 2539
AdBuzzer's picture

yet another Axe ad, nothing new, nothing too shocking or surprising, just playing the same trick over and over again...

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

ACreativeSpirit's picture

Mehhh

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Temple's picture

Why do they all seem to be copies of the spray more get more one? Wake up Unilever, ask for smt else.

Temple
Activity Score 11341
Creative Director
dbor's picture

This video shows that the Axe is not working in the most important points.

dbor
Activity Score 1455
miko1aj's picture

i can't believe it's BBH. I am ashamed.

miko1aj
Activity Score 3086
gadgets's picture

indeed... Axe fail in this commercial...

gadgets
Activity Score 1063
Glut's picture

next please. Nothing new for me

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Nike Diesel's picture

Done. I'm trying hard to find a link...

Nike Diesel
Activity Score 13630
Art Director
Libertyed's picture

Liked the sound track...

Libertyed
Activity Score 30
hatetolove's picture

ya no más con esto, una idea nueva por favor!

hatetolove
Activity Score 8
Art Director
ffffffwhat's picture

Ouch. It seems this is one of those product categories where they thought: "Just put some hot girls in and you're golden." What's the insight here?

ffffffwhat
Activity Score 261
Art Director
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