Stay focused on what matters

Agency Network: 
January 2022


AXA reveals its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders.

Through this heart-warming piece of communication, AXA celebrates people with resilience, through a simple, yet powerful message, “Stay focused on what matters”.

It’s often during difficult times that we realize that some things are more important than others.

This campaign puts ‘real-life’ at its heart, making the role of AXA part of a wider emotional story. Should the unexpected happen, AXA’s top notch Motor Insurance will take care of everything, so that the meaningful things in life don’t take a backseat and life keeps being enjoyed to the fullest.

Film advertisement created by Publicis Conseil, France for AXA, within the category: Automotive.

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