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#myfirstdrinkstory

Published/Aired: 
September 2019

Description

South Africa is one of the highest consumers of alcohol in the world. The problem is complex and doesn't discriminate. It is widespread across our very diverse society, regardless of race, gender or economic standing. To raise awareness of what our client, Aware.org, calls a 'silent crisis' we focussed on the way in which adults influence underage drinking in both subtle and overt ways.

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