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The better way to buy and sell cars,

Campaign
Agency Network: 
Published/Aired: 
March 2013

Also From This Campaign 2

Description

autoTRADER.ca is the most effective way to buy or sell a used car. People who don't know about it would need to go to pretty extreme lengths in order to get the same results. This campaign dramatizes the lengths that buyers and sellers go to – whether it's breaking into a complete stranger's car to solicit an owner review, or robbing a bank to get the most exposure for a used car – to illustrate beyond a doubt that autoTRADER.ca is the better way to buy and sell cars.

SVP of Strategic Planning

Film advertisement created by DDB, Canada for autoTRADER.ca, within the category: Professional Services.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Rob Sturch
Copywriters: Rob Sturch, Kelly Zettel, Rich Cooper
Art Director: Paul Riss
Agency Producer: Andrew Schulze
SVP / Business Unit Director: Michael Davidson
Account Director: Peter Brough
Account Supervisor: Carly Sutherland
Account Coordinator: Lindy Scott
Strategy: Tony Johnstone
Strategist: Kevin McHugh
Media Company: Ocean Media
Production Company: Partners Film
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography / Cinematographer: John Houtman
Producer: Shannon Barnes
Editorial / Post-Production Company: PosterBoy Edit
Editorial Executive Producer: Michelle Lee
Editor: Griff Henderson
Assistant Editor: Danica Pardo
Colourist: Wade Odlum
Music, Sound Design and Mixing: Grayson Matthews
Casting Agency: Platform Studios
VFX / Animation Co: Township & Company
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Highest Rated

stickynotes's picture

very funny!

stickynotes
Activity Score 1094
iwannatalktosamson's picture

Funny concept

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Meredith Singh's picture

Funny concept. Dragged down by the hard sell.

Also, "The better way to... " is copywriting at its laziest. You'd think one of the three writers could have crafted something a bit better.

Meredith Singh
Activity Score 407
Art Director
Liviu's picture

totally agree with you. It is just funny but it could be better.

Liviu
Activity Score 4405
stickynotes's picture

very funny!

stickynotes
Activity Score 1094
kleenex's picture

hahahahahaha....

kleenex
Activity Score 58793
Web Designer/Developer
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