Agency Network: 
Published/Aired: 
January 2021

Description

In the automotive market, consumers are looking for the easiest possible purchase path, just as they look for a vehicle. But this purchase remains complicated, sometimes stressful, and even more so in a context of tension in purchasing power and ecological urgency. The user experience has become a new essential competitive lever for all brands, beyond pure players.

This is why Autosphère is changing the rules of the game of car purchase and maintenance, by offering a physical and digital solution from A to Z, which adapts to the needs, constraints and desires of each individual. A promise that assures its customers to put an end to the traditional constraints linked to the purchase of a vehicle, a new state of mind demonstrated by this campaign: Autosphere liberates the automobile.

Film advertisement created by Havas, France for Autosphere, within the category: Automotive.

Advertising Agency: Havas Paris, Paris, France
Production: Birth
Sound Production: Hercules
President: Christophe Coffre
Creative Directors: Guillaume Blanc, Florian Roussel
Art Director: Maxime Treton
Copywriter: Kevin Nugeron
Account Director: Raphael Thierry
Account Manager: Emilie Callaud
Tv Producer: Phillippine Domenach
Producer: Karen Elalouf
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