The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes.
Advertising Agency: BooneOakley, Charlotte, U.S.A.
Film advertisement created by BooneOakley, United States for Autobell, within the category: Professional Services.
Art Director: Curtis Petraglia
Copywriter: Colin Quinn
Agency Prod.: Laura George
Prod. co.: Boulevard Films, Charlotte
Dir. / D.P.: Mark Claywell
Exec Prod.: Billy Patete
Prod.: Angela Street
Post / Color Correct: Edit at Joe’s, Charlotte
Editor: Michael Wilfong
FX: Byron Nash
Prod.: Joe Murray
Telecine Artist: Clark Bierbaum
Sound: 26” Productions, Charlotte
Engineer: Mike Lee
VO Record: John Lotas Productions, New York
Engineer: Jim Kennelly