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Agency Network: 
Published/Aired: 
June 2014

Description

In keeping with the original show, the TV campaign is broken into three “episodes” – each one is a cliff hanger to entice consumers to watch for the next spot in the series to find out what happens next. Over the course of the three commercials, viewers see a variety of ways that AutoTrader lets the Duke boys find the perfect car for them.

Film advertisement created by Doner, United States for Auto Trader, within the category: Media.

Advertising Agency: Doner, USA
Director: Janusz Kaminski
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Brad Emmett
Creative Directors: Mark Cooke, Bryan Hutson, Rich Toltzman, Tim Sharp
Integrated Producer: Alex Page
Media Strategy and Activation: Bruce Haynes
Associate Media Directors: Alicia Lingenfelter, Rebecca Mires
Media Planning: Pete Marlow
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sandeepbarot's picture

Hey Boys!! Awesome Landing :)

sandeepbarot
Activity Score 24
Art Director at The Final Story |

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kleenex's picture

Brilliant!!

kleenex
Activity Score 58721
Web Designer/Developer
sacrilegend's picture

Make this a minute shorter, and you're talking. Got the joke too soon, too.

sacrilegend
Activity Score 3394
Copywriter
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