In keeping with the original show, the TV campaign is broken into three “episodes” – each one is a cliff hanger to entice consumers to watch for the next spot in the series to find out what happens next. Over the course of the three commercials, viewers see a variety of ways that AutoTrader lets the Duke boys find the perfect car for them.
Film advertisement created by Doner, United States for Auto Trader, within the category: Media.
Director: Janusz Kaminski
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Brad Emmett
Creative Directors: Mark Cooke, Bryan Hutson, Rich Toltzman, Tim Sharp
Integrated Producer: Alex Page
Media Strategy and Activation: Bruce Haynes
Associate Media Directors: Alicia Lingenfelter, Rebecca Mires
Media Planning: Pete Marlow