Get closer to the game

Agency Network: 
October 2014


Film advertisement created by cummins&partners, Australia for Australian Open, within the category: Recreation, Leisure.

Advertising Agency: cummins&partners, Australia
Executive Creative Directors: Jim Ingram, Ben Couzens
Art Director: Aaron Lipson
Copywriter: Chris Ellis
Account Director: Leah Champion
Group Account Director: Hayden Isaacs
Strategist: Virginia Pracht
Agency Producer: Adéle Whineray
Account manager: Katie O'Callaghan
Production Company: Guilty
Director: Christopher Tovo
Post production: Manimal Post
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Highest Rated

morse's picture

Simple and nice idea.

Activity Score 18159
Art Director |

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morse's picture

Simple and nice idea.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture

It's alright.

Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Simple but the hair was a little bit funny

Activity Score 10498
Marketing Manager |


kleenex's picture


Activity Score 58791
Web Designer/Developer
Temple's picture

Decent, but that's about all.

Activity Score 11341
Creative Director
AlexK's picture

This ad was alright. I really liked the audio and visuals involved in the advert, but the message was lacking and didn't quite excite me for the Australian Open (however I did become aware of it and that was helpful). At first I thought the ad was for a channel that would be broadcasting the aforementioned event because it was showcasing a close-up, high definition shot of the tennis ball, but with the narration at the end I got the full message and everything was clear. I like the ad, not sure how many times I could watch it on TV though.

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