Get closer to the game
Description
Film advertisement created by cummins&partners, Australia for Australian Open, within the category: Recreation, Leisure.
Executive Creative Directors: Jim Ingram, Ben Couzens
Art Director: Aaron Lipson
Copywriter: Chris Ellis
Account Director: Leah Champion
Group Account Director: Hayden Isaacs
Strategist: Virginia Pracht
Agency Producer: Adéle Whineray
Account manager: Katie O'Callaghan
Production Company: Guilty
Director: Christopher Tovo
Post production: Manimal Post
Highest Rated
Simple and nice idea.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Simple and nice idea.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
This ad was alright. I really liked the audio and visuals involved in the advert, but the message was lacking and didn't quite excite me for the Australian Open (however I did become aware of it and that was helpful). At first I thought the ad was for a channel that would be broadcasting the aforementioned event because it was showcasing a close-up, high definition shot of the tennis ball, but with the narration at the end I got the full message and everything was clear. I like the ad, not sure how many times I could watch it on TV though.
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