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Agency Network: 
Published/Aired: 
October 2019

Description

A guarantee from Aurora Gold Shop that no one else can offer Aurora Care is the after-sales service program, created to serve customer needs. Once you buy gold jewelry from Aurora, you will get three guarantee certificates – 96.5% purity, lifetime warranty with free repair and maintenance service and high price buyback – to ensure the quality of products and business sincerity. Regularly, gold buyers repeat their spending at the same shop due to trust and after-sales services. However, there is no other gold distributor that offers a more holistic approach of after sales services like Aurora. This communication campaign is aimed at changing consumer’s mindset and behavior by highlighting Aurora’s hugely different services and image under the concept “No one cares for you like Aurora, because our care is second to none.” The campaign ran across TV, radio, social media and in-store design. The key message is delivered through a branded caring story, enabling consumers to easily understand the definition of “Caring” from Aurora. Furthermore, it is expected to revamp its image across customer journey, both online and offline in a bid to improve brand experience and customer engagement, leading them to be more open-minded to a new brand like Aurora with a big differentiation of after-sales services. This reinforces brand commitment that Aurora Care is second to none.

Film advertisement created by Grey, Thailand for Aurora, within the category: Personal Accessories.

Advertising Agency: GREYnJ United, Bangkok, Thailand
Sound Engineer: Kunnatee Prasert
Musician: Santi Chaiprecha
Sound Studio: Cinedigital Sound Studio
Composer: Santi Chaiprecha
Colorist: OneCool Production
Editor Production House: Duriyin Nadesuwan
Post-Production Company: Komdee
Post Producer: Lalita Saneluksana
Production Manager: Suteera Pummaneegorn
Costume Stylist: Duangkamon Wimon
Casting Director: Naroupat Pintakhum
Film Art Director: Kaittisak Sakda
Film Co-Producer: Kitsiri Karunanon
Film Producer: Sucheera Kaewngam
Cinematographer: Tatchai Eakkhattiyakorn
Assistant Director: Yanisa Ngamarunsuk
Director : PHENOMENA Bangkok
Subtitle Editor: Adisak Pannarai
Editor: Chayakorn Jansee
Project Manager: Ruangkanjana Aiamrit
Project Director: Kanoksak Kanchanachutha
Associate Strategic Planning Director: Jongkoch Dusittanakarin
Senior Strategic Planner: Pareena Rachjaibun
Senior Account Executive: Nattawut Methithawat
Account Director: Nantida Tansawai
Copywriter: Patipan Srilapan
Senior Art Director: Supakit Yindeeanant
Associate Creative Director: Nonthaporn Ketmanee
General Manager: Kanokkorn Seehapan
CEO – Indonesia & Thailand: Subbaraju Alluri
Managing Director: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
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