Agency Network: 
November 2011


Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriter: Alejandro Arriagada
Production Company: Agosto
Director: Hugo Menduiña
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andylefty's picture

Idea is alright but a bit fluffy at the beginning creating this 'bad-ass' speaker.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
stickynotes's picture

really not impressed. too much ego. the actor and in a conclusion the target group and finally the brand come across as total pricks.
it's a nice car, though.

Activity Score 1094
Taylormade's picture

He's not very good at his job apparently.

Also, if he supposedly is all about the future, shouldn't he own that car?

Too convoluted for such a nice car.

Activity Score 408
Grizzluza's picture

Taylormade; no, he shouldn´t. Not everything happens as expected. That´s the trick. Is not that convoluted, indeed.

Activity Score 39
Executive Creative Director at FRASER GmbH
Taylormade's picture

I'm impressed you've logged into the site as your real name. Not too many people do that on this site. So my compliments to you. And I am very happy for you that you like this commercial enough to give it 10 stars.

I just think you have an exciting new car here and you don't even show it clearly until the end of the ad and then it's just parked there doing nothing.

Instead, the ad focuses on some guy whose job it is to predict future trends (yet he isn't even aware of this car that is produced by one of the world's major automobile manufacturers and was likely unveiled 6 months prior at a big autoshow).

I think the commercial should be more about the car. Also, the strategy that the “future has arrived” or whatever it is that you're trying to say is so old that it is just white noise now – unless you tell me how this car is actually innovative. Give me a reason to care about this car.

Activity Score 408
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