Thermo vision

Campaign
Agency Network: 
Published/Aired: 
May 2008

Also From This Campaign 3

Description

Film advertisement created by DDB, Italy for Audi, within the category: Automotive.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison
Log in to post comments
phoamcor's picture

The befuddled stretched logic of this bad ad abuses the laws of thermodynamics like never before.

phoamcor
Activity Score 1284
consolidated.db's picture

i don't understand this.

consolidated.db
Activity Score 545
Copywriter at Ad Land
puppiepoppy's picture

I guess it's all people got aroused/burning inside when they see the 'beautifully crafted' Audi, which you liked to keep it that way. Or maybe it's the 'Love for Automobile'.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

ZeOrb's picture

So if u look at the car and that makes you warm, ( similar to the print ads)
how comes the other people who are not looking at the car, like Mr random in the elevator .. how does thermo vision effect him..

ZeOrb
Activity Score 24
Graphic Designer - Apavou Hotels
kurtberengeiger's picture

FLIR!

kurtberengeiger
Activity Score 7357
Copywriter
Wordnerd's picture

oh come on! this is sad. it is just a different approach to happy people using/seeing the product

Wordnerd
Activity Score 6690
Copywriter
devdonnelly's picture

I thought the thermo vision looked pretty cool, but it didn't get the point across effectively enough that the car turned everyone on. I guess thermo sex sells.

devdonnelly
Activity Score 26
Graphic Design
machoman's picture

Terrible.
The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.

machoman
Activity Score 40
creative director |

Machoman, creative director

ricklongo's picture

I think someone had an amazing visual idea, added a very climatic soundtrack... but then failed to actually justify it all with a concept.

ricklongo
Activity Score 1244
Advertisement
Featured Content

Latest Collections

Advertisement