The Doll That Chose To Drive

Agency Network: 
December 2016


2019 Clio Juror: Eva Santos Bouzas

"The doll that chose to drive” is a 3-D animated short telling the story of a doll’s adventures at the toy section of a mall. The film begins with the classic separation of toys “for boys” on blue shelves, and toys “for girls” on pink shelves. Abandoning the pink shelf, the doll crosses the abyss to the blue side—where toys “for boys” are located—and climbs into a toy R8, Audi’s sportiest car. In the end, can the car and the doll continue playing together or will they be
separated by stereotypes? We made the animated film in 3-D, with a cinematic style, since this technique allowed us to tell the story from the point of view of the toys themselves.

This piece was designed to be shared during Christmas, with different levels of meaning to reach both the adult and child targets

Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.

Advertising Agency: Proximity, Barcelona, Spain
General Creative Director: Eva Santos
Creative Director: Carles Alcon
Copywriters: Neus Gimenez, Laura Cuni, Edu Escudero
Art Directors: Rodrigo Chaparreiro, Iván Aguado, David Casado
Client Services Director: Amanda Muñiz
Account Director: Patricia Miret
Account Supervisor: Laia García, Carla Franco
Strategic Planner: Patricia Urgoiti
Digital Producer: Lluís García
Producer Director: Mercè Fernández
Audiovisual Producer: Diana Asenjo
Animation Studio: Post23
Director: Jordi Garcia / Post23
Art Director: Bor Arroyo / Post23
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Highest Rated

kleenex's picture

loved it.

Activity Score 58721
Web Designer/Developer
kleenex's picture

loved it.

Activity Score 58721
Web Designer/Developer
halaby87's picture


Activity Score 10502
Marketing Manager |


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