Advertisement
Agency Network: 
Published/Aired: 
June 2012

Description

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies. The film captures rain sensors operating the wipers; headlights automatically switching on as it turns dark; lane assist technology guiding the vehicle within the boundaries of its lane; a thermal imaging night-vision system detecting pedestrians in the dark; and auto dimming in the rear-view mirror when another vehicle's headlights are detected. All the while, the A6's speedy "decision making" process is dramatized by a finger-clicking motif, a soundtrack which illustrates the thousands of split-second decisions the vehicle is constantly making to assist its driver. The film carries an equally sharp end line: Quick to react.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Advertising Agency: BBH, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Gary Arnold, Neil Ritchie
Producer: Matthew Towell
Team Manager: Melissa Moffit
Team Director: Simon Coles
Strategy Director: Neil Godber
Production Company: B-Reel
Director: Filip Tellander
Executive Producer: Philippa Allen
Producer: Ben Mann
DoP: Fredrik Bäckar
Post Production: The Mill
Editor / Editing House: Final Cut
Sound: Factory Studios
Log in to post comments
Sophie Campbel's picture

wonderful film

Sophie Campbel
Activity Score 164
Ava Spears's picture

great film

Ava Spears
Activity Score 144
Ryan Breat's picture

very good film

Ryan Breat
Activity Score 112
Graphic Designer
ItMatters's picture

Filmed beautifully (.)

ItMatters
Activity Score 2167
Temple's picture

I find nothing special about this. To be honest, it makes BBH look like your average agency.

Temple
Activity Score 11341
Creative Director
andylefty's picture

Stunning. Sin city like.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

nicely shot.

kleenex
Activity Score 58797
Web Designer/Developer
kurtberengeiger's picture

Click

kurtberengeiger
Activity Score 7329
Copywriter
Hadrons's picture

Love the finger-clicking motif, impressive looking car as for the spot - well, it has a good potential.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ivanm16's picture

Nice film. Idea is just good.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
Nike Diesel's picture

The finger snaps was kinda nice and interesting.

Nike Diesel
Activity Score 13718
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now