Projection of greatness

Agency Network: 
Published/Aired: 
November 2016

Description

Film advertisement created by Zulu Alpha Kilo, Canada for Audi, within the category: Automotive.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Creative Director / Copywriter: Jon Webber
Senior Art Director: Allan Mah
Agency Producers: Tara Handley, Christine Pacheco, Clair Galea, Ola Stodulska
Account Director: David Tremblay
Account Supervisor: Lance Kowlessar
Strategic Planning: Emma Brooks, Jamie Cuthbertson
Media Agency: MediaCom
French Agency: Tank
Production House: Sherpas Cinema
Director: Dave Mossop
Executive Producer: Malcolm Sangster
Director of Photography: Byron Kopman
Video Post Facility / Editing Company: Sherpas Cinema / zulubot
Editors: Dave Mossop, Jay Baker
Colorist / Transfer: Color Matters, Eric Rosen
Composer: Jacob Yoffee
Audio Engineer: Jacob Yoffee
Projection Mapping: Go2 Productions
Executive Creative Director: Adrian Scott
Creative Director: Craig McEwen
Art Direction/3D Animation: Joe Surachet
Compositor / Visual Effects: Nash Sittisarebute
Production Manager: Marie Laderoute
Technical Producer: Scott Justis
Production Manager: Liz Toscano
Qlab Programmer: Dan Mulcahy
Lead Projectionist: Carr Salvo
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Highest Rated

kokoz's picture

Sure, the production technique is cool if it truly was made like that. However, there's barely any idea. and i'm not sure the insight (projection of greatness) really comes across in the execution for average joe.

This agency seems to enjoy doing gimmicky stuff with very little idea.

kokoz
Activity Score 211
Art Director
kleenex's picture

nice effects, but nothing that is super special.

kleenex
Activity Score 57881
Web Designer/Developer
Prescod's picture

It's cool how they did this. The making of video shows that they used projection mapping to shoot a ghost car onto the mountain. It would have been cool (and cold!) to be there that day. A friend on the production team told me that there is no post-production computer graphics: everything happened on the mountain.

Prescod
Activity Score 2
kokoz's picture

Sure, the production technique is cool if it truly was made like that. However, there's barely any idea. and i'm not sure the insight (projection of greatness) really comes across in the execution for average joe.

This agency seems to enjoy doing gimmicky stuff with very little idea.

kokoz
Activity Score 211
Art Director
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