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Leap of faith

Agency Network: 
Published/Aired: 
October 2014

Description

Film advertisement created by Wieden + Kennedy, Netherlands for Audi, within the category: Automotive.

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Highest Rated

damnson's picture

I really hoped there would an ironic twist at the end, but of course there wasn't.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

VincentA's picture

Hello,
we never know what we are going to watch when we start an ad for a car: will it be again some technical description, a beautiful woman in the car, the car in the city… But this time they tried something different!
I don’t think that this ad is amazing, it doesn’t seem realistic at all, which is one of the important characteristics. Maybe by throwing the car out of an airplane? I don’t know, it seems too much.
On an artistic point of view, the music of this ad is really good, follow the video and the sound when we the finish ramp is really well done; even if the music in the second part, with more pace and less dream, seems more Audi for me than the first part one. The images also of the car in the air or on the ground, however they are moving quickly with a lot of different angles of cameras don’t give a headache and are really pleasant.
On the ad only comment, I don’t really feel like I want to buy this car or an Audi after watching it. It only seems one more Audi ad to make the customer think of Audi, but nothing really concrete and tangible.

To sum up in a few words, I have to say that I think that this ad is not a really good ad from Audi, will not be remember and I don’t know about you, but does not make me want to see another one from them.

VincentA
Activity Score 75
Other |

Vincent A., ASU student, Advertising Management

kleenex's picture

Different, but still stinks.

kleenex
Activity Score 58793
Web Designer/Developer
Rob71's picture

I'm with you Vincent. This ad is bereft of an idea, it's a waste of money and furthermore is well below par for W&K - however I will give them this, in recent months the quality of work overall for Audi has been shite - my guess is the client has no idea and is making some bad calls and most probably the agency are just not willing to fight that. No courage.

http://www.thedrum.com/news/2014/07/03/our-industry-has-lost-its-coura...

Rob71
Activity Score 419
Temple's picture

The music is the millionth Inception ripoff and the CGI of the comet car looks very cheap, as if it was done by a student.

Oh, forgot to mention the idea. Nothing special there either.

Temple
Activity Score 11341
Creative Director
damnson's picture

I really hoped there would an ironic twist at the end, but of course there wasn't.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Flo79's picture

What is going on here? This Ad is amazing! A great homage to the audi commercial from 1986, in a 2014 interpretation. Thumbs up!

Flo79
Activity Score 56
Art Director
Dzsoi's picture

Aaaaaa the well-known Audi commercial from 1986 everybody knows.

Dzsoi
Activity Score 8611
Copywriter
damnson's picture

Hahahahahaha...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Austin Video Production's picture

That was fun.

Austin Video Pr...
Activity Score 1310
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