Flipbook

Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Ogilvy, South Africa for Audi, within the category: Automotive.

Advertising agency: Ogilvy Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Robyn Bergmann
Copy Writer: Stephanie van Niekerk
Producer: Lisa Jaffee
Director: Kim Geldenhuis, Egg Films SA
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Guest's picture

Done for a TV station like 2 weeks ago.

Guest
Guest's picture
Guest
Guest's picture

what a sad copy...

Guest
NastyJester's picture

I haven't seen this TV station original, so I watched that and thought it was quite nice. Good music, beautifully shot, and nice message. Where I can I watch the TV station one?

NastyJester
Activity Score 740
Copywriter
Guest's picture

I saw this ad on TV the other day and thought it was pretty awesome.
Sad to hear it's a copy.
Would like to see the TV station one too.. any links?

Guest
Guest's picture
Guest
Guest's picture

i love copies better than the less copies...this job for Audi is much better. Love from Paris !!!!

Guest
Domino's picture

The whole "show a car in an ad" has been done before, also that common cliche of showing an ad on tv. Don't get me started on the hand in a shot- SOOOOO done before. Oooh and buildings! When will the copying end!

The above link is so different to the ad, more of a reference. Didn't think referencing was such a crime.
Dig it, love it every time its comes on tv.

Domino
Activity Score 42
Art Director
Guest's picture

fucking beautifully shot & keeping within the audi style. i don't see how the reference clip can be construed as being the "original" idea. and no, i'm not with the agency concerned.

Guest
iT-iS-i's picture

You must definitely work for ogilvy S.A...

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

pscs's picture

nice one, beautifully done even though CULT TV did it before.

the car has german number plates on but it's driving on the left side (South Africa) lol

pscs
Activity Score 440
SAC
Guest's picture

i like it as well but on Illegaladvertising they posted a music video to it.

http://www.youtube.com/watch?v=AYeTwfyx0nw

Guest
iT-iS-i's picture

its the same bloody technique, so yeah, i guess they beat em to it.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

Kraak & Smaak video.

Guest
Guest's picture

Kraak & Smaak Squeeze Me video.

Guest
Guest's picture

So repetitive and boring

Guest
Guest's picture

It just went on and on didn't it

Guest
sirvan's picture

A technique in search of a spot?

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

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