Car transport

Agency Network: 
Published/Aired: 
May 2009

Description

Film advertisement created by Bates, Norway for Audi, within the category: Automotive.

Advertising Agency: Bates United, Oslo, Norway
Creative Director / Art Director: Thorbjørn Naug
Copywriter: Ola Øvrelid
Photographer: Gaute Gunnari
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Re Dator's picture

Nice.

Re Dator
Activity Score 28
Copywriter at Trade Mkt
bompa's picture

Simple, nice and funny.

bompa
Activity Score 318
Copywriter
ranggamus's picture

wogh! that's unexpected!

ranggamus
Activity Score 53
Bandung Institute of Technology
Guest's picture

It's not often I don't understand an idea, good or otherwise. Someone please explain...

Guest
ivan's picture

Instead of transporting them, he drove them to destination. Because he loves driving the A5.

ivan
Creative Director at Ads of the World
Guest's picture

It's saying that Audi's are so much fun to drive, even the guy driving the truck that transports them would rather drive them than haul them. It think it's brilliant.

Guest
F.Abboud's picture

I like it!

F.Abboud
Activity Score 218
Planner
LeeMoh's picture

What is the nice and unexpected?!

This is smart, awesome, hilarious… Cannes!

LeeMoh
Activity Score 424
gmint7's picture

a small disconnect (how far he walked back)
but who cares, its nice!

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

kurtberengeiger's picture

And that's exactly what threw my decoding for a loop...
Not to mention that the "destination" just seems to be a roadside like any other...
But oh well, if everyone likes it then everyone likes it...

kurtberengeiger
Activity Score 7357
Copywriter
Guest's picture

great simply great!

Guest
Rabubi's picture

This is great. I appreciate that they didn't try explain the idea.

Rabubi
Activity Score 560
Copywriter
jackmancer2017's picture

Great example of how to get the viewer to be like "What is he doing" and keep him interested and involving him/her to find out. Simple and great.

One question left though.... Was it a Mercedes truck? :P

jackmancer2017
satrianee's picture

It's not expected to give every selling specs of a complex machine. And if the brand already has a good reputation it's the best way to express it with humanly attachments. A *truck* driver enjoys Audi...

Yes. So simple thus nice.

satrianee
Activity Score 3746
Guest's picture

fantastic!!!

Guest
dorette14's picture

Awesome, love it!!!

dorette14
Activity Score 50
AAA School of Advertising, Johannesburg |

I did not hit you, I simply high-fived your face!

Guest's picture

Who the fuck wants his 70.000 pounds car to be already driven for 3000 miles by someone else?
Come on guys!

Guest
ivan's picture

Nobody. But this isn't a documentary. It's an ad. ;)

ivan
Creative Director at Ads of the World
munirgee's picture

I am laughing on that boy who believed that it was happened actually... lol

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

Timeless fantastic!
But isn't it horrible, that so many didn't get it? For them, not for the film ;)

Guest
PERP's picture

hahahahahahahah!!! Good one!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

firebug's picture

veryyyyyy nicee

12/10

firebug
Activity Score 1111
sgre2504's picture

great!

sgre2504
Activity Score 137
Art Director
alexander_bickov's picture

Nice!

alexander_bickov
Activity Score 3281
RTHOOKER's picture

Very good.

RTHOOKER
Activity Score 4
Creative Director at The Martin Agency
mehedihasan's picture

very lovely and comfortable to drive this car. thats why he drive all of them to reach the destination and feel the real feeling. and last he drive the truck (carrier).

mehedihasan
Activity Score 20
Art Director at Art Director |

shaikh mohd. mehedi hasan
art director
madonna adv. (a dentsu asso.)
dhaka-bangladesh

kamilwoojcik's picture

Great idea!

love audi<3

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
alejulimaty's picture

can´t watch this anymore, please check youtube link

alejulimaty
Activity Score 840
brother buenos aires
suheru's picture

says "video has been removed"

suheru
Activity Score 54
Graphic Designer
Guest's picture

This is too funny!!! I work in the car transport industry, so I know we would get fired if one of the drivers did that, but would be great with some of the cars to get to take a drive like that.

Guest
mytel's picture

LOL what a cool video! Most creative ad from Audi I've ever seen actually its my favorite ad now

Liz
http://www.myhappytel.com.au

mytel
Activity Score 3
shitmonk's picture

this is it!

shitmonk
Activity Score 463
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