Because You Don't Always Drive

Agency Network: 
February 2019


The new Audi A6 is a very safe car. It protects the driver in almost every conceivable way, but since people who own an Audi doesn't always take the car - it protects them in other cases as well.

Film advertisement created by TBWA, Sweden for Audi, within the category: Automotive.

Advertising Agency: TBWA Stockholm, Sweden
Art Director: Alexander Fredlund
Copywriter: Johannes Ivarsson
Director: Anders Hallberg / BRF Films
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Milan Solanki's picture

Is it trying to say that Audi doesn't only protect you when you are driving it but also protects you when you are going out without car and someone else driving an Audi is able to stop collision with you?

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
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