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Advanced State of Mind

Agency Network: 
Published/Aired: 
February 2011

Description

Film advertisement created by Creativeland Asia, India for Audi, within the category: Automotive.

Advertising Agency: Creativeland Asia, India
Creative Director: Sajan Raj Kurup
Creative Operations Partner: Kiran Nandwani
Production Company: The Mill, Crocodile Films
Director: Russell Tickner
Executive Producers: Andy Orrick, Sajiv Kurup
Producers: Ian Berry, Josh Davies, Kristyna Podolska
Creative Director, Digital: Rodrigo Sobral
Creative Technologist: Tony Volpe
Storyboarder: John Colebourn
Digital Build Partner: Disturb Media
Music Director: Vicky Goswami
Sound: Jiten
Editing Company: The Mill
Editor: Daniel Budin
Edit Assist: James Mortner / Digital
Post-Production / VFX Company: The Mill London
VFX Producer: Rahel Makonnen
Shoot Supervisor: Suraj Odera
2D Lead Artists: David Lee, Rob Rostek, Paul Kennerley
3D Lead Artists: Suraj Odedra
2D Artists: Jerome Lionard, John Thornton
3D Artists: Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor
Motion Graphics: Adam Brandon, Ollie Walsh, Irrum Khan
Colourist: Adam Scott
Colour Producer: Cath Short
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Highest Rated

mwh.ADd's picture

Great production, especially a milestone for indian productions, makes me proud. But I couldn't get d soul which is prominent in all indian ads, weak story boarding, why does the man gets pushed into the seat, it feels he is being forced to do something, moreover when we are using a copy like "state of mind", i would like to know the story of that person, what is the state of mind which corresponds to audi's state of mind. A little background of the person could have added life to the ausum production. If we are bringing all the pieces of audi back, that can resemble an integration of mind and soul from a disintegrated situation.

mwh.ADd
Activity Score 22
Art Director at Freelancing |

Art Director,
Miami Ad School, Miami (March 2012 Graduate)
mihirwinson.com
handlewithoutcare@gmail.com

ivan's picture

There is also a 3D version available: http://www.youtube.com/watch?v=VjGebnuWxPs

ivan
Activity Score 12
Creative Director at Ads of the World
everartz's picture

good output but im afraid its a little boring, or maybe i was watching the kia optima repeatedly

everartz
Activity Score 7613
Art Director |

| everartz |

javier bizarro's picture

boring

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
Pankefir's picture

Thats the most exclusive car i ever saw you dont need to get in car the car is surrending you

its too long 30s spot will be enought

Pankefir
Activity Score 22
Temple's picture

Congrats to the 10 people on the 3D department. Apart from that, nothing special.

Temple
Activity Score 11341
Creative Director
mwh.ADd's picture

Great production, especially a milestone for indian productions, makes me proud. But I couldn't get d soul which is prominent in all indian ads, weak story boarding, why does the man gets pushed into the seat, it feels he is being forced to do something, moreover when we are using a copy like "state of mind", i would like to know the story of that person, what is the state of mind which corresponds to audi's state of mind. A little background of the person could have added life to the ausum production. If we are bringing all the pieces of audi back, that can resemble an integration of mind and soul from a disintegrated situation.

mwh.ADd
Activity Score 22
Art Director at Freelancing |

Art Director,
Miami Ad School, Miami (March 2012 Graduate)
mihirwinson.com
handlewithoutcare@gmail.com

mwh.ADd's picture

could be better

mwh.ADd
Activity Score 22
Art Director at Freelancing |

Art Director,
Miami Ad School, Miami (March 2012 Graduate)
mihirwinson.com
handlewithoutcare@gmail.com

Fryzero's picture

pushing didnt disturb me and shouldnt disturb any1 it gives u relaxation making u fall in love with R8L lol

Fryzero
Activity Score 36
Creative Director at RKLM
mwh.ADd's picture

thanks that u agree, its "falling" in love, not "pushing" in love..:)

mwh.ADd
Activity Score 22
Art Director at Freelancing |

Art Director,
Miami Ad School, Miami (March 2012 Graduate)
mihirwinson.com
handlewithoutcare@gmail.com

k.app.ad's picture

brave work!

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

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