Agency Network: 
Published/Aired: 
June 2011

Description

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Group Head: Ralph Watson
Producer: Dan Bradbury
Executive Producer: Julian Katz
Interactive Producer: Diana Try
Executive Interactive Producer: Clemens Brandt
Copywriter: Oliver Handlos
Art Director: Jens Waernes
Production Company: Skunk Us
Director: Mason Nicoll
Director of Photography: Martin Ahigren
Edit House: Final Cut
Editors: JD Smyth, Michael Dart Wadsworth, Patrick Colman
Visual Effects House: Smoke & Mirrors
FX / SFX: Final Cut
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mark3r's picture

The frog and the mouse are great, this one falls flat. =/

mark3r
Activity Score 1949
Art Director at Scout
CuriousPencil's picture

No. They all fall flat.

Let's say, for instance, that 'lower animals', such as those used in the campaign, haven't been roped in to do circus tricks and perform for the purpose of selling us stuff.

Let's say that we're convinced by a mouse in a maze, a bird on a glove and whatever the other easy metaphor is.

Let's say we're all professionals together here; students, even, who are invited here to watch the show.

Let's look at BBDO and ask them, in their NY offices, this:

how many client hours did you bill adding the letters 'u' and 'n' ?

CuriousPencil
Activity Score 4225
Copywriter
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