When we think of well-being at home, we often think of the comfort of a sofa or a bed, the luminosity or the decoration. But rarely our heating or air conditioning system. However, studies show that thermal discomfort is the number one complaint of housing in France (barometer Qualitel/Ipsos 2020). With this in mind, Atlantic, the French leader in thermal solutions, has decided to evolve its brand platform with a major objective: to make the French aware that a well-equipped house is the assurance of feeling good at home. And who better than a leader like Atlantic to ensure this comfort? A platform that is expressed through a new brand signature: "Atlantic. We feel good in your home."
Film advertisement created by Ogilvy, France for Atlantic, within the categories: Electronics, Technology, House, Garden.
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative Directors: Régis Boulanger, Romain Repellin
Art Director: Julien Bon
Copywriter: Victor Chevalier
TV Producer: Barthélémy de Champsavin
Account: Hubert d’Arrouzat, Amandine Lesselingue
Director: Cloé Bailly / Caviar