The campaign just launched in an effort to expose the issues and obstacles created by electronic health record systems (EHRs), which are not only failing to improve the connection between patients and doctors, but ultimately distracting doctors from their true jobs.
Film advertisement created by Ari Merkin, United States for athenahealth, within the category: Professional Services.
Creative: Ari Merkin
Executive Producer: Clair Grupp
Producer: Jessie Hoyt
Production Company: m ss ng p eces
Director: Patrick Sherman
Executive Producers: Brian Latt, Ari Kuschnir, Kate Oppenheim
Head of Production: Dave Saltzman
Line Producer: Steven Steiner
DP: Marten Tedin
Production Designer: Gary Matteson
Consulting Physicians: Jordan Ditcheck, MD, Patrick Amar, MD
Editorial: Butcher Editorial
Editor: Teddy Gersten