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What they don't teach you in medical school

Campaign
Agency Network: 
Published/Aired: 
October 2015

Also From This Campaign 3

Description

The campaign just launched in an effort to expose the issues and obstacles created by electronic health record systems (EHRs), which are not only failing to improve the connection between patients and doctors, but ultimately distracting doctors from their true jobs.

Film advertisement created by Ari Merkin, United States for athenahealth, within the category: Professional Services.

Advertising Agency: Ari Merkin, USA
Creative: Ari Merkin
Executive Producer: Clair Grupp
Producer: Jessie Hoyt
Production Company: m ss ng p eces
Director: Patrick Sherman
Executive Producers: Brian Latt, Ari Kuschnir, Kate Oppenheim
Head of Production: Dave Saltzman
Line Producer: Steven Steiner
DP: Marten Tedin
Production Designer: Gary Matteson
Consulting Physicians: Jordan Ditcheck, MD, Patrick Amar, MD
Editorial: Butcher Editorial
Editor: Teddy Gersten
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Highest Rated

ramiro_apache's picture

This one I don't get, why is he pulling paper from the patient?

ramiro_apache
Activity Score 1054
General Manager
halaby87's picture

cool

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

This is the only one of the three ads I do like.

kleenex
Activity Score 58797
Web Designer/Developer
ramiro_apache's picture

This one I don't get, why is he pulling paper from the patient?

ramiro_apache
Activity Score 1054
General Manager
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