The Race of the Centuries

Agency Network: 
September 2021


In this new campaign from Swedish horseracing organization ATG, the brand speculates on its origin. We get thrown back to the Swedish countryside in the late 19th century. People are gathering for the race of three antagonists. One of them is a young and poor peasant girl who takes a critical bet against a prominent rich man who is no stranger to dirty tricks. The thrill of the following race aims to mirror today's more sophisticated horseracing.

Film advertisement created by Åkestam Holst, Sweden for ATG, within the category: Gambling.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Agency Producer: Helena de Brun
Production: BLECK, Sthlm
Director: Rune Milton
DoP: Tim Lorentzon
Executive Producer: Josefin Kollberg
Producer: John Ericson
Editor: Peter Brandt
Sound Design: Kevin Koch
Composer: Jonas Larsen
VFX/Grade/Online: Copenhagen Visual
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