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Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by Åkestam Holst, Sweden for ATG, within the category: Gaming.

Advertising Agency: Åkestam Holst, Sweden
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Agency producers: Camilla Geijer, Another Production
Director: TRAKTOR
Producers: Anders Gernandt, The Producers/Group Films Latino
DOP: Linus Sandgren
Post production: STOPP
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Dr_Mudler's picture

very nice...well executed.
Good Job!

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

adsadsads's picture

Pretty nice

adsadsads
Activity Score 130
Chunk's picture

How bizarre. I quite like it.. but I'm not sure what it's telling me. And I am mighty worried about the condition of that guy who jumped off the second story ledge towards the end. Bad day for him.

Chunk
Activity Score 32
Jet Propulsion Lab's picture

A friend you can eat?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Spring's picture

Nike. Funny though

Spring
Activity Score 10
Copy
Guest's picture

very nice

Guest
anistop's picture

Very nice, the production and direction is amazing, simple story yet grest presentation.

anistop
Activity Score 13
Planner |

Anis

pulchinela's picture

its no the best ad but its funny, bravo!

pulchinela
Activity Score 1175
NastyJester's picture

I really like it. I guess the way to change the mindset of people who think that horse racing is for old guys smoking rollies and standing in William Hill all day is to show everybody in it together trying to catch a winner.

NastyJester
Activity Score 740
Copywriter
MindZoo's picture

Fantastic execution! There are so many entertaining moments in the film, the casting is great, the music works well. Like Jester says - it goes a long way to changing the perception of horse betting into something accessible. This must have been one hell of a shoot.

MindZoo
Activity Score 119
Other at Boomtown Productions
derya's picture

nice.

derya
Activity Score 302
Copywriter
Guest's picture

it's brilliant...v nice

Guest
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