Advertisement
Agency Network: 
Published/Aired: 
April 2019

Description

Type 2 diabetes patients are notoriously wilfully ignorant as to the dangers involved with their condition. We needed a piece that communicated threat and urgency, but that resolved positively and hopefully to compel action. Told through a haggard Captain, this story conveys the perils of facing the sea with a vessel in dire need of maintenance and repair. With warning lights and worried panics, the ship’s engine breaks down, casting the entire crew in darkness and leaving them hopelessly exposed to the open ocean. At this moment we realise the Captain is actually describing the increased risk of heart failure associated with Type 2 diabetes. Thankfully, the engine begins to stutter and turn over, the lights are reillumined, and a second chance is granted. Safe return ensured, the film ends with the Captain pier side, urging fellow patients to act more proactively than he did, and live happier and longer as a result. “Know the danger before it becomes major”.

Film advertisement created by Havas Lynx, United Kingdom for AstraZeneca, within the categories: Health, Pharmaceutical.

Advertising Agency: Havas Lynx Group, Manchester, UK
Creative Directors: Tim Jones, John McPartland
Art Director: John McNally
Copywriter: Zack Gardner
Production Company: Maker Films
Log in or register to post comments

Highest Rated

INDSD's picture

like

INDSD
Activity Score 936
Art Director |

indsd.com

INDSD's picture

like

INDSD
Activity Score 936
Art Director |

indsd.com

Danielazar's picture

Could have capitalised more on the heart/engine metaphor. I felt that the film passed over it rather quickly.

Danielazar
Activity Score 112
Art Director at Havas Germany
kleenex's picture

nicely shot.

kleenex
Activity Score 58407
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement