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Levitation

Agency Network: 
Published/Aired: 
April 2011

Description

Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Kevin Lukens, David Reyes, Ali Filsoof
Copywriter: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production / Editing: TWC
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mikehi73's picture

It looks live action, I hope no CG is involved, then and only then I like it.

mikehi73
Activity Score 23
Producer/Director
jhickman.romero's picture

I can tell you first hand, no CG, It's 100% real, no digital magic. Enjoy!

jhickman.romero
Activity Score 5
Administrative at VITRO
Temple's picture

Hey, no super athletes nor super stars. A shoe with an idea. Well done.

Temple
Activity Score 11341
Creative Director
dollypoppin's picture

Great job! :)

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Mick001's picture

Great! Nice way to present a sport shoe

Mick001
Activity Score 144
CEO of "Exclusive Group"
TommyO's picture

I don't get the physics of it, but it look authentic and very nice.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Draper's picture
Draper
Activity Score 183
Creative Director
Vingy's picture

Ay no manches si se la mamaron!! very good i love this idea, great ad

Vingy
Activity Score 474
Copywriter at Advance
mr.x's picture

This is niiicee!

mr.x
Activity Score 998
Forsbergs Skola
ElCaza89's picture

I's really cool! kind of what BMW did but anyway it's a tight ad.

ElCaza89
Activity Score 343
Ensamblador's picture

Great idea but terribly underperformed!!! The audio sucks, they had a great chance to make something really powerfull, but chose to simply drop the concept. The end has no punch, is absolutly diluded by the audio design.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
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