Levitation
Description
Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Kevin Lukens, David Reyes, Ali Filsoof
Copywriter: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production / Editing: TWC
It looks live action, I hope no CG is involved, then and only then I like it.
I can tell you first hand, no CG, It's 100% real, no digital magic. Enjoy!
Hey, no super athletes nor super stars. A shoe with an idea. Well done.
Great job! :)
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"Nihil sub sole novum"
I don't get the physics of it, but it look authentic and very nice.
That's me!
http://resiseymilim.wordpress.com
Ay no manches si se la mamaron!! very good i love this idea, great ad
Great idea but terribly underperformed!!! The audio sucks, they had a great chance to make something really powerfull, but chose to simply drop the concept. The end has no punch, is absolutly diluded by the audio design.