I MOVE ME: Dewi Griffiths

Agency Network: 
April 2018


As part of the new I MOVE ME campaign by Asics, the second film in the series was released, sharing the story of Welsh runner and shepherd Dewi Griffiths. On entering his first ever marathon in 2017, Dewi shocked himself and the running community by becoming the fastest UK marathon runner since 2014 - 'I don't run to follow, but to lead’. Filming was done in the Welsh countryside, over the course of several days bringing snow, rain and a bit of sun.

Film advertisement created by Superlarge, Netherlands for ASICS, within the category: Fashion.

Advertising Agency: Superlarge, Netherlands
Creative Director: Alvin Chan
Director: Maceo Frost / Revolver Amsterdam
Photographer: Mounir Raji
Producers: Eve Anthony, Vargo Bawits
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baconneedles's picture

Inspiring story.

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