Shower Like a Man

Agency Network: 
June 2011


Film advertisement created by Los & Co, Norway for Asan, within the category: Health.

Advertising Agency: Los & Co, Oslo, Norway
Creative Directors: Maria Myhre, Marianne Knutsen
Art Director: Maria Myhre
Copywriter: Marianne Knutsen
Advertiser's Supervisor: Helge Holdhus
Account Manager: Elisabeth Skogen Helland
Account Supervisor: Jan Johnsen
Production Company: Einar Film & Fortellinger
Director: Morten Tyldum
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morse's picture

I understand the shock value, but I'm a man and I don't want to be like this guy.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

1000% agree.

While there's something in the truism, the approach is stale.

Why is Cannes relevant again? Can someone please tell me? I mean, besides being a celebration of cheating and generally a huge wank? Anybody?

Activity Score 29856


"I love some things, and don't love some other things."

mikey mugambi's picture

I totally agree with you Morse

mikey mugambi
Activity Score 69
Imagine IMC
tamer samy's picture

Is it for gays ? cause the only thing missing is to drop the soap !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |


henito's picture

had me laughing. that's how men shower. and that's what we need soap for.

Activity Score 560
sirvan's picture

But that's only part of the spot. There's no connection/pivot of the VO to the visual. Even that would've been better.

Activity Score 29856


"I love some things, and don't love some other things."

Wordnerd's picture

i like it

Activity Score 6690
atb2005's picture

I like it too because it's realistic! Did he umm fart in the beginning? Hilarious! I don't think it's gay at all. Kudos to the Norwegians for doing this.

Activity Score 13547
Boxey's picture

Made me laugh. Don't care for the "Hair Body Balls" line though.

Activity Score 8875
Melaleuca In-House
tuukka's picture

Sometimes reality is comical, so why not to use it. Thumbs up.

Activity Score 50
kleenex's picture

Solid ad.

Activity Score 58777
Web Designer/Developer
AdBuzzer's picture

I think it's funny that the voice-over is partly disconnected with the image. But I would also argue that it's not a standard that men pee in the shower, and I'm not really enthusiastic about seeing this particular moment on the telly. I think they could've really spared me this without losing much of the humour.

Activity Score 1172
Marketing Manager |

Bob.C's picture

Ok video is down there is this on youtube is the same version?

Activity Score 1155
Copywriter at Convince Ltd |

= =

mellys's picture

Quite different from the usual shower commercials, ha? Yeah, there's some shock value here but I also agree, not all the men shower this way...

Activity Score 3
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