Who's got time for that?

Agency Network: 
April 2016


Targeting apathy and misconceptions around the commitment needed to become a Reservist, the film execution powerfully highlights the way in which the Army helps you become a better you, whilst maintaining a full-time job.

Film advertisement created by Karmarama, United Kingdom for Army Reserve, within the category: Public Interest, NGO.

Advertising Agency: Karmarama, UK
Creative Directors: Nik Studzinski, Adam Kean
Art Director: Joe Holt
Copywriter: Luke Ramm
Account Director: Charlotte Hodgson
Agency Producer: James Faupel
Director: Peter King / Outsider
Producer: Joseph Taussig
Editor: Phil Currie
Post Production: Electric Theatre Collective
Sound Design: Grand Central
DoP: Carl Burke
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Sacrilegend's picture

It's going to be pretty effective... Feels a little icky, though.

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