Targeting apathy and misconceptions around the commitment needed to become a Reservist, the film execution powerfully highlights the way in which the Army helps you become a better you, whilst maintaining a full-time job.
Film advertisement created by Karmarama, United Kingdom for Army Reserve, within the category: Public Interest, NGO.
Creative Directors: Nik Studzinski, Adam Kean
Art Director: Joe Holt
Copywriter: Luke Ramm
Account Director: Charlotte Hodgson
Agency Producer: James Faupel
Director: Peter King / Outsider
Producer: Joseph Taussig
Editor: Phil Currie
Post Production: Electric Theatre Collective
Sound Design: Grand Central
DoP: Carl Burke