Where's Willie Been?

Agency Network: 
February 2017

Also From This Campaign 2


Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Advertising Agency: OH Partners, Phoenix, USA
Chief Creative Officer / COO: Matt Moore
Creative Director: Ken Phox
Art Director: Adam Garcia
Junior Copywriter / Producer: Sam Lowy
Production Artist: Cristian Hernandez
Account Director: Dawn Kemmer
Brand Development Executive: Chelsea Smeland
Account Coordinators: Lia Fondrisi, Carter Donaldson
Public Relations Account Executive: Megan Conner
Production Company: Trandel Media
Director: Alex Grossman
Executive Producer: Matt Trandel
Director of Photography: Seamus Tierney
Production Manager: Stephen Russell
Post Production: AE Media
Editor: Ron Sussman
Color: Nicole Kizer
Audio / Post Production Supervision: Bob Giammarco
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kleenex's picture

We can use more of him.

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