Car Accidents are the third cause of death in Iran. Unfortunately, there is no medicine or method to cut this number. The only way to decrease victims of this matter, is to drive safely and follow the driving rules of the place we are currently driving in. Main culprit of driving accident is drivers’ distraction. On the modern era which are living in, mobile phones are inseparable parts of our life. We designed this CSR (Co-operate Social Responsibility) campaign in order to quit using mobile phone when we are driving and to meet this matter, we use kids and their innocence to tell their parents or loved-ones not using their phones in the middle of driving, For they sake.
Film advertisement created by Sisarv Marcom Agency, Iran for Arian Motor Pouya, within the categories: Automotive, Public Interest, NGO.
Chief Executive Officers: Dr Soroush Ayoubi, Dr Siamak Farkoush
Creative Director: Mahyar Momen
Account Executive: Ramin Ferdos
Media Manager: Ali Rabbani
Art Director: Vahab Gaeini
Copywriter: Soheil Mazdarani
Illustrators: Shima kia, Hediye Hedayatzadeh, Mahdis Zamani
Photographer: Ali Maleki