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Published/Aired: 
November 2012

Also From This Campaign 2

Description

To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal.

Film advertisement created by Saatchi & Saatchi, United States for Argentina New Cinema Film Festival, within the category: Professional Services.

Advertising Agency: Conill Saatchi & Saatchi, USA
Executive Creative Director: Ross Ludwig
Creative Director: Mario Granatur
Group Creative Director: Veronica Elizondo
Art Director: Martin Donovan
Copywriter: Jessica Cuevas
Director of Production Services: Lourdes Caballero
Broadcast Producer: Krysta Rosales
Director: Dos Ex Maquina
D.P.: Sacha Riviere
Producer: Laura Castro
Sound: Tono Studios
Music: Noise Band
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hey bulldog's picture

Smart strategy.

hey bulldog
Activity Score 44
oliver5991's picture

Nice concept

oliver5991
Activity Score 198
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