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Mona Greasa

Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Fletcher, United States for Arby's, within the category: Food.

Advertising Agency: Fletcher Martin, Atlanta, USA
Executive Creative Director: Brandy Gill
Interactive Creative Director: Brad Sarmiento
ACD / Copywriter: Pete Heid
Producer / Copywriter: Chuck Carrier
Artist: Phil Hansen
Music: Chuck Carrier
Production Company: Encyclomedia
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loader's picture

yeah, respect the food!

loader
Activity Score 1146
Copywriter at Pristop
Guest's picture

MMMmmm Well Done.

Guest
Guest's picture

good, but they are supposed to be greasy, how else do you cure hangovers.

Guest
Guest's picture

Point well proved.

Guest
Guest's picture

And?

Guest
Guest's picture

Disgusting. But cool.

Guest
Blair Semenoff's picture

Unique and disgusting at the same time!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

nice

Guest
Chunk's picture

Clever.. very clever. Well done.

Chunk
Activity Score 32
Guest's picture

respect food, ask those who dont even get a full meal to eat a whole day.....hate this ad.

Guest
Guest's picture

Nice art work but man food, dont waste it.

Guest
Crisp One's picture

awesome...

Crisp One
Activity Score 2005
Other at New York
Rami Qaddoumi's picture

maybe you are trying to tell us how the Junk Food is bad and how much bad oil it has but the problem
on this time we CAN'T live without Junk food because there is no enough time to cook we spend around 18 hours a day working in front of the computer ( it's the advertising life )

BUT i LOve THE IDEA its great job :):)

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Guest's picture

AWSOME!

Guest
pulchinela's picture

stupid

pulchinela
Activity Score 1175
Wordnerd's picture

Really great idea! but it's no ad.

Wordnerd
Activity Score 6692
Copywriter
NastyJester's picture

Hmmmm. You have to go to the website and watch the video to get the idea that you can't paint with an Arby's burger. This, as it stands, just says 'burgers are greasy'. It needs the comparison to make it an ad really.

NastyJester
Activity Score 740
Copywriter
MindZoo's picture

Great idea - pretty left-field - unfortunately though it overshoots the mark since that just turns me off burgers all together! This would work better promoting health food, not another "less greasy" burger chain.

MindZoo
Activity Score 119
Other at Boomtown Productions
sidulescu's picture

i am so tired of the Mona Lisa cliche. Although, the painting looks good..

sidulescu
Activity Score 20
Guest's picture

SO WHAT ???

Guest
Guest's picture

Oh my gosh, it's Phil Hansen! He's the greatest! Check out more of his work at:

philinthecircle.com

Guest
elgrillo's picture

got time somebody grabed phil's art and turned it into a bad commercial

elgrillo
Activity Score 26
Art Director at Hello
NomadDCLXVI's picture

Cool!
That's what junk food is made for :)

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

stupid. self-indulgent. and, oh yeah, horrible music. i hate this so much.....

Guest
Guest's picture

Bitter?

Guest
Guest's picture

棒!

Guest
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