The V word

Agency Network: 
October 2008

Also From This Campaign 3


Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD / Sr. AD: Chuck Monn, Jamie Reilly
Senior Copywriters: Kevin Tenglin, Krista Wicklund
Agency Producer: Serena Auroux
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Mad River Post
Editor: Val Thrasher
Post Co: Company 3, Brian Robinson, Stefan Sonnenfeld
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SeanMartin's picture

I freaking love this series. It's consistently wry yet makes its sales point efficiently (and painlessly). Not many long-running campaigns can claim that.

picopalqlea's picture

Hello i'm a QUICKtime!
and I'm a ffffffffffffllllllaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaassssssssssssssssssssssssssssshhhhhhhhhhhhhhhh......

Activity Score 999
kurtberengeiger's picture

Right on target pico.

Activity Score 7330
Javier Ramírez's picture


Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Ad_Man's picture


Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wyvie's picture

I still hate this campaign. It's cute, and amusing, but it only sells its products through putting down another. I only did a semester of marketing, but I'm sure that was one of the BIG no-noes.

I must've missed something though - why is Windows not saying Vista? Every PC owner I know with Vista loves it. The rest are still running single cores.

OMG SeanMartin, I think this is the first time I've ever disagreed with you! Lol.

Activity Score 76
SeanMartin's picture

It's not a completely negative campaign -- if you look at others in the series (The full run can be seen at apple. com, and it's interesting to see how the two actors have changed over time), you see that the points being made about Apple *in contrast to* PC are all done in very light, casual ways... and yet in ways that make you remember later on. That's why this campaign has worked for two years now. And it's brilliant in that it doesnt cast PC as a "villian", just a friend who's lost his way.

Guest commenter's picture

Absolutely sick of this campaign.

Guest commenter
Mrry's picture

I'm sick of it too... It was fun at first, but now... it is just the same and the same and the same...

Joe_P's picture

This whole campaign is great. So smart and simple, and you can't help but watch every new one that comes along. really nice work.

Activity Score 27
Guest commenter's picture

It's garbage ... has nothing intelligent in it and lacks flavour kinda like a Pepsi ad trying to dis Coke. Just lame.

Guest commenter
VioletYoshi's picture

I realized these ads actually work against Mac.

See the Mac guy is like that smug preppy jerk who teases people in high school, and he probably has all his work done for him, cause he's a jock too.

So Mac teases PC for being nerdy but in the end the joke is on Mac, cause who knows more about computers than a nerd?

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