Agency Network: 
October 2010


Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Directors: Jamie Reilly, Kevin Tenglin, Demian Oliveira
Art Director: Paula Cristalli
Copywriters: Claire Morrisey, Ted Kapusta
Agency Producers: Eric Voegele, Ben Bragg, Mallory Gordon, Christopher Shaw
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Highest Rated

Guest's picture

i pissed my pants

Guest's picture

i pissed my pants

morse's picture

Way too simple. It's pretty, but I expect more!

Activity Score 18159
Art Director |

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jackmancer2017's picture

Seems they really took up the 'less is more' and the minimal styling of Apple, so for that, it's fitting but it's too simple in my opinion and doesn't really try to make me want that laptop.

Guest's picture


Guest's picture

The reason to buy this underpowered and overpriced laptop is its ultra portability and great design. The ad does a good job showing it. But boy is it boring.

pez's picture

Love it! as always... If you don't want to buy this "underpowered and overpriced" laptop, just don't do it...
I'm sure you'll love this amazing Microsoft tv ad with Seinfeld and Bill Gates...

Activity Score 1804
Creative Director
Guest's picture

A simply elegant piece for a simply elegant product. Ok!

Guest's picture

I'm with guest! When you have such a powerful product (you can't argue with mill ins in sales, mind you.), you don't need any "puffery" to get in the way. Simple, in this case, is so much better. Let the ahhhs begin.

Cesar Hector's picture

Simple and direct, still, it feels like something is missing. Apple does absolutely wonderful products and usually awesome ads, this one pretty much reflects the Apple's personality but as I said I feel like something is missing. Guess I’d like to see a little more of the “THINK DIFFERENT” style.

Cesar Hector
Activity Score 217
Toulouse Lautrec
Temple's picture

For how long more is Apple going to be getting away with these idea-less ads? This is supposed to be a site for ground-breaking ideas, not beautiful product shots.

Activity Score 11339
Creative Director
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