Music Every Day

Agency Network: 
Published/Aired: 
May 2013

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Director: Chuck Monn
Creative Director: Simon Cassels
Associate Creative Director / Art Director: Antoine Choussat
Associate Creative Director / Copywriter: David Young
Art Directors: Anthony Williams, Dimitri Kalagas
Copywriter: Elizabeth Marks
Executive Producer: Eric Voegele
Agency Producers: Perrin Rausch, RJ Pomeroy , Chris Shaw, Trang Huynh, Katie McCain
Production Co: Reset/Iconoclast
Director: So Me
DPs: Arnaud Potier, Alexis Zabe, Mathieu Plainfosse
Editorial Co: Nomad Editing Company
Editors: Jared Coller, Kevin Clark
Post Co: The Mill
Lead Flame Artist: Edward Black
Colorist: Adam Scott
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Highest Rated

cwriter79's picture

I agree with that. Was all in until the weak connection and copy at the end.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
Alfred Lover's picture

where is the idea?

Alfred Lover
Activity Score 147
kleenex's picture

I agree where is the idea...

kleenex
Activity Score 57895
Web Designer/Developer
abake's picture

How depressing.
From being truly inspiring to this...

abake
Activity Score 1262
RMG Connect Colombia
certaintly's picture

took something simple and made it beautiful.
i agree that the connection to the product is wishy washy, but the expression of the message itself was great.

certaintly
Activity Score 3994
cwriter79's picture

I agree with that. Was all in until the weak connection and copy at the end.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
jakub407's picture

Very poor ad for apple... I expected more

jakub407
Activity Score 34
Brandon Marlo's picture

it´s a nokia ad...

Brandon Marlo
Activity Score 350
Creative Director
Vladislav's picture

This ad should be done for ipod, not iphone. In any case it is rather weak for Apple.

Vladislav
Activity Score 2407
Client Servicing at Advertising Agency Voskhod
cwriter79's picture

I disagree since more and more people are using their phones as music players. Is it Apple cannibalism? You betcha.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
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