iPod + iTunes

Campaign
Agency Network: 
Published/Aired: 
March 2011

Also From This Campaign 3

Description

Editorial Co: Nomad Editing Company, Inc.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Director: Steve Turner
Creative Directors: Krista Wicklund, Drew Stalker
Associate Creative Director: Niraj Zaveri
Art Directors: Deborah Casswell, Jula Bohm, Vidur Raswant
Copywriters: David Young, Thomas Gerbeaux
Agency Producers: Mallory Gordon, Christopher Shaw
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler
Editors: Jim Rodney
Post Co: Company 3
Lead Flame Artist: Brian Robinson
Colorist: Stefan Sonnenfeld
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Highest Rated

abake's picture

Pretty lame.
It's great that Apple has great products, but once upon a time they also had great advertising.

abake
Activity Score 1262
RMG Connect Colombia
atb2005's picture

I am giving the entire campaign one star not because it's hideous (it's not), but because a) this is not creative b) it's getting old and c) it's predictable.

atb2005
Activity Score 13557
Temple's picture

If you don't have a good idea, well, you don't have a good idea.

Temple
Activity Score 11341
Creative Director
Prof's picture

my thoughs exactly.

and the line... and you %&!$ing kidding me?!?!?!?!?

Prof
Activity Score 1449
Copywriter |

Quite really.

JacobBrodmann's picture

I laughed quite a lot. Thumbs up!

JacobBrodmann
Activity Score 7
Art Director at SLG Agency
abake's picture

Pretty lame.
It's great that Apple has great products, but once upon a time they also had great advertising.

abake
Activity Score 1262
RMG Connect Colombia
Boxey's picture

...and sadly, it wasn't that long ago.

Boxey
Activity Score 8879
Melaleuca In-House
AdBuzzer's picture

that's so smug - well, I'm glad I don't have na iPhone...

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

vidz913's picture

BlackBerry beats an iPhone hands down... any day :)

vidz913
Activity Score 35
iambusy's picture

just a good concept, badly done .

iambusy
Activity Score 2219
Copywriter |

busy.

JeffP's picture

This is a case where the brand and the product are so strong , the ad simply needs to show what the product give you, in its simplest form. That's a gutsy move.

JeffP
Activity Score 810
Marketing Manager at TomTom
ishiboy's picture

I beg to differ. Just because brand and product are strong, is no excuse for a sub-standard ad. And this is not it's simplest form by any stretch of imagination.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
sweetfiasco's picture

Show, don't tell. With showmanship,please, not earnestness.

sweetfiasco
Activity Score 7
Copywriter
MikeTRex's picture

This ad's pretty fun. It just works.

MikeTRex
Activity Score 6
Copywriter
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