Description
Editorial Co: Nomad Editing Company, Inc.
Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Director: Steve Turner
Creative Directors: Krista Wicklund, Drew Stalker
Associate Creative Director: Niraj Zaveri
Art Directors: Deborah Casswell, Jula Bohm, Vidur Raswant
Copywriters: David Young, Thomas Gerbeaux
Agency Producers: Mallory Gordon, Christopher Shaw
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler
Editors: Jim Rodney
Post Co: Company 3
Lead Flame Artist: Brian Robinson
Colorist: Stefan Sonnenfeld
Highest Rated
Pretty lame.
It's great that Apple has great products, but once upon a time they also had great advertising.
I am giving the entire campaign one star not because it's hideous (it's not), but because a) this is not creative b) it's getting old and c) it's predictable.
If you don't have a good idea, well, you don't have a good idea.
my thoughs exactly.
and the line... and you %&!$ing kidding me?!?!?!?!?
Quite really.
Pretty lame.
It's great that Apple has great products, but once upon a time they also had great advertising.
that's so smug - well, I'm glad I don't have na iPhone...
This is a case where the brand and the product are so strong , the ad simply needs to show what the product give you, in its simplest form. That's a gutsy move.
I beg to differ. Just because brand and product are strong, is no excuse for a sub-standard ad. And this is not it's simplest form by any stretch of imagination.
Show, don't tell. With showmanship,please, not earnestness.