Intention

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Chris Ribeiro, Drew Stalker
Associate Creative Director / Copywriter: Brooks Jackson
Art Director: Danny Duran
Copywriters: Zane Miller, Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
Production / Animation Co: Buck
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Highest Rated

andy_for_ads's picture

the APPLE appeal! sheer simplicity pins you to the chair and makes you behold whats being narrated. and there isn't a shade of grey there!

andy_for_ads
Activity Score 26
Copywriter
morse's picture

Compelling teaser!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Another nice ad.

kleenex
Activity Score 57873
Web Designer/Developer
Meredith Singh's picture

Great writing and animation.

Meredith Singh
Activity Score 407
Art Director
certaintly's picture

i love that it's different. loved the AD a lot. but damn, way too long and boring. sorry.

certaintly
Activity Score 3994
monoliz's picture

touchy

monoliz
Activity Score 1304
brandlover's picture

I can watch it a 1000 times...

brandlover
Activity Score 175
Copywriter
jerrygys's picture

So apple.

jerrygys
Activity Score 8
Other
andy_for_ads's picture

the APPLE appeal! sheer simplicity pins you to the chair and makes you behold whats being narrated. and there isn't a shade of grey there!

andy_for_ads
Activity Score 26
Copywriter
feysal's picture

great

feysal
Activity Score 2600
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

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