Holiday, Misunderstood

Agency Network: 
Published/Aired: 
December 2013

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Chris Ribeiro, Drew Stalker
Creative Director / Art Director: David Zorn
Creative Director / Copywriter: Jd Jurentkuff
Executive Producer: Eric Voegele
Agency Producers: Laura Keseric, Amanda Weiss, Diana Parada
Director: Lance Acord / Park Pictures
Editors: Thomas Muldoon, Jared Coller
Post Production: Phil Crowe, Matt Trivan / the Mill LA
Telecine: Stefan Sonnenfeld / Company 3
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ivan's picture

The full-length Harris family home movie from Apple's 2013 holiday ad, shot entirely on iPhone 5s:

ivan
Creative Director at Ads of the World
JustinCarrasquillo's picture

well done

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

sacrilegend's picture

This ad is the stuff of legends. Desperately jealous of everyone involved.

sacrilegend
Activity Score 3394
Copywriter
CommandZ's picture

Greatness.

CommandZ
Activity Score 2511
Creative Director
Ayeyahyah's picture

warmth! well done!

Ayeyahyah
Activity Score 482
Creative Director
thedesignaddict's picture

This is a fairly accurate portrait of teens today. The only (big) difference is that most teens aren't making movies while the family is bonding - they're texting friends. This commercial just reminds me of that, and I find it depressing as Hell.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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