Advertisement

Green

Agency Network: 
Published/Aired: 
January 2009

Description

Editorial Co: Nomad Editing Company, Inc.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Directors: Scott Trattner
ACD: Chuck Monn, Nathan Iverson
Art Directors: Scott Trattner, Chuck Monn, Nathan Iverson
Senior Copywriter: Krista Wicklund
Agency Producers: Anne Oburgh, Perrin Rausch
Production Co: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Rebecca Baehler
Editor: Glenn Martin
Animation Co: Logan
Post Co: Mork & Lys, Brandon Sanders
Log in to post comments

Highest Rated

Guest's picture

Could this be a green washed story? Yes.

But it looks pretty dang good on paper. The great thing is that once we get manufacturer's to take steps and make these claims, we can keep encouraging them to do better. Both here with our feedback and with our dollars. Everybody wins because manufacturer's will have to pollute less to stay with the competition. Look up cradle to cradle on Wikipedia. I think Apple has incorporated several important design concepts.

Guest
dshott's picture

Sellouts

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Crisp One's picture

HA HA HA !.... no shit

Crisp One
Activity Score 2005
Other at New York
corporal_hicks's picture

Lots of creative directors.
For what?

corporal_hicks
Activity Score 365
Art Director
Guest's picture

just bought this computer and the battery only holds charge for an hour-

Guest
kurtberengeiger's picture

Infomercial.

kurtberengeiger
Activity Score 7327
Copywriter
teenie's picture

Now THAT was a waste of 30 seconds. If they think I'm going to base what laptop I buy on battery life, they're insane. 1000 charges... who cares! "That's a typical 5-year life span." Yawn!

teenie
Activity Score 1894
Copywriter
Guest's picture

i think u r missing the point, the objective is not to let u buy a mac for its long life battery, but to tell u that apple is an environmental friendly brand, maybe u still don't care but many do. Yawn!

Guest
Guest's picture

actually it's quite related, long battery life is equals to environmentally friendly brand, therefore, short battery life is equals to not so environment friendly brand, yawn, yawn.

Guest
Guest's picture

ok, i hate this commercial but what you're saying is just stupid. battery life is very important for portable devices.

Guest
teenie's picture

They're all pretty much the same these days. Not much of a selling point.

teenie
Activity Score 1894
Copywriter
darth_darkcape's picture

wow, all those people billing to a 30 second spot.... did you guys even make money on it?

darth_darkcape
Activity Score 100
Hibon's picture

Lots of creative directors.
For what?

Because they are all GREEN.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Sellouts? That's funny as hell Duncan. Everyone in advertising is a sellout.

Guest
Guest's picture

actually it's quite related, long battery life is equals to environmentally friendly brand, therefore, short battery life is equals to not so environment friendly brand, yawn, yawn.

Guest
Guest's picture

Could this be a green washed story? Yes.

But it looks pretty dang good on paper. The great thing is that once we get manufacturer's to take steps and make these claims, we can keep encouraging them to do better. Both here with our feedback and with our dollars. Everybody wins because manufacturer's will have to pollute less to stay with the competition. Look up cradle to cradle on Wikipedia. I think Apple has incorporated several important design concepts.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now