Game changer
Description
Stefan Sonnenfeld, Brian Robinson
Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / AD: Alain Briere, Drew Stalker, Parker Grant
CW: Alicia Dotter
Producer: Bryan Barker
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc
Editor: Jared Coller
Post Co: CO3
well, this works and it's definately a cool thing. still this is just a product demo and no idea.
the fact that it is such a awesome product that all they need are product demo ads,and people still buy them up like crack addicts, is something impressive all in its self.
AMEN to that...
the phone has HUGE problems and breaks so much... "people still buy them up like crack addicts"
totally agree. they don't need other advertising. but idea-wise this is boring and just like all the other apple-spots (at least in germany).
so i don't think this needs to be on this site
Right, just a product demo & no idea.(but still a good ad)
Simple ideas are the best !
I wonder if that was in fact the real phone screen or a replacement. The streaming video looked a little pixelated and therefore more WYSIWYG and believable to the consumer in my opinion.
I read in Ad Age that Walmart will be selling iPhones for $99.00. No madder what your income level is everyone will buy them.
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