Game changer

Agency Network: 
October 2008


Stefan Sonnenfeld, Brian Robinson

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / AD: Alain Briere, Drew Stalker, Parker Grant
CW: Alicia Dotter
Producer: Bryan Barker
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc
Editor: Jared Coller
Post Co: CO3
Log in to post comments
Luiza Lucky's picture

here's a winner!

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

Wordnerd's picture

well, this works and it's definately a cool thing. still this is just a product demo and no idea.

Activity Score 6620
Crisp One's picture

the fact that it is such a awesome product that all they need are product demo ads,and people still buy them up like crack addicts, is something impressive all in its self.

Crisp One
Activity Score 1989
Other at New York
stitchy's picture

AMEN to that...
the phone has HUGE problems and breaks so much... "people still buy them up like crack addicts"

Activity Score 769
creative design
Wordnerd's picture

totally agree. they don't need other advertising. but idea-wise this is boring and just like all the other apple-spots (at least in germany).

so i don't think this needs to be on this site

Activity Score 6620
Crisp One's picture


Crisp One
Activity Score 1989
Other at New York
Hibon's picture

Right, just a product demo & no idea.(but still a good ad)

Activity Score 3666

Simple ideas are the best !

luispiter's picture
Activity Score 2746
R3P's picture

I wonder if that was in fact the real phone screen or a replacement. The streaming video looked a little pixelated and therefore more WYSIWYG and believable to the consumer in my opinion.

Activity Score 33
Production Manager at Radiant3 Productions |

spidey's picture

people buy it for status symbol

Activity Score 40
ad agency
gerard82's picture

very beautifull movie for iPhone

Activity Score 18
Blair Semenoff's picture

I read in Ad Age that Walmart will be selling iPhones for $99.00. No madder what your income level is everyone will buy them.

Blair Semenoff
Activity Score 641
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Featured Content

Latest Collections