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Envelope

Agency Network: 
Published/Aired: 
January 2008

Description

Gavin Miljkovich, Stefan Sonnenfeld

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere
Art Director: Demian Oliveira
Sr. Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo, Perrin Rausch
Production Co.: Green Dot Films
Director: Mark Coppos + Virginia Lee
DP: Rob Doumitt
Editorial Co.: Mad River Post
Editor: Lucas Eskin
Post Co.: Company 3
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Spanky's picture

not their most creative work. but it's simple and gets the point across.

Spanky
Activity Score 4899
Other
Ed Mintone's picture

MacFabulous.

Ed Mintone
Activity Score 585
Other
back2b's picture

like the music,

anybody knows what it is...?

back2b
Activity Score 191
Other
back2b's picture

Found out myself...

"New Soul" by Yael Naim.

http://youtube.com/watch?v=-YUxbDEPFiM

back2b
Activity Score 191
Other
daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

Some products doesnt need a "crazy" idea to say: It´s awesome.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

samkhafagy's picture

from the 1st time i saw this ad and i really liked it cause i think it presents the message in the simplest way i've ever seen .. good job guys

samkhafagy
Activity Score 29
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior Art Director

Clint's picture

Well - there is only one USP to this product, and that is the fact that it is thin. So the ad gets the point across. Just a shame that the Air is a crap product in regards to everything else than being thin.

Clint
Activity Score 51
RBLM
joelapompe's picture

Done, 4 times in Print campaigns for flat TV screens! You can see them here :
http://www.joelapompe.net/category/print-outdoor/audiovideo/

joelapompe
Activity Score 3954
Brainsugar's picture

In fact, good jobs Steve

Brainsugar
Activity Score 1631
Copywriter
Zeus's picture

I WANT ONE!!!!!!

Zeus
Activity Score 906
somewhere
esslin's picture

it maybe be done like you say but that's the good here... that the macbook air CAN fit in an envelope.. the others can't!

esslin
Activity Score 30
Copywriter
mmackinven's picture

That is a very good point!

http://mmackinven.blogspot.com/

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

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