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Campaign
Agency Network: 
Published/Aired: 
April 2008

Also From This Campaign 3

Description

Brian Robinson, Stefan Sonnenfeld

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Art Director: Drew Stalker
Agency Producer: Serena Auroux
Production Co.: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Robert Doumitt
Editorial Co.: Nomad Editing Company, Inc
Editor: Glenn Martin
Post Co.: CO3
Musical Artist: Orba Square
Song: “Perfect Timing (This Morning)”
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Highest Rated

alfredo's picture

Love the iPhone. Hate the advertising.

alfredo
Activity Score 558
Art Director
Tincho's picture

Its just an everyday ad. I mean, they are just showing the product.

Anyway, I love the iPhone too.

Tincho
Activity Score 1093
Art Director
vote4pedro's picture

boring

vote4pedro
Activity Score 4601
Copywriter
stateoftheart's picture

Why does it feel like they're talking to me like im 10? I understand you want to keep the creative simple and let an innovative product shine, but don't talk to me like a kid.

stateoftheart
Activity Score 181
Copywriter
alfredo's picture

Love the iPhone. Hate the advertising.

alfredo
Activity Score 558
Art Director
Philip's picture

OMG SOOO BORING, ... SOMEONE HERE PROBABLY THOUGHT THAT HAVING A NICELY DESIGNED PHONE AND A CATCHY TUNE ON TOP OF A SPOT REPLACES THE NEED FOR AN IDEA AND MAKES THE WHOLE THING BRILLIANT. THIS IS REALLY BAD. SORRY GUYS. JUST BECAUSE YOU WOK ON APPLE IT DOES NOT MEAN, YOU DO NOT HAVE TO THINK.

Philip
Activity Score 65
Creative Director
BOOBJOB LOOBCANNON's picture

As Tincho sais, it's just an everyday ad and they are just showing the product, but the dialogue and art direction do it with class. And it works a hell of a lot better than a 'clever' idea which doesn't communicate with its audience. Bravo!

Saying 'done' without saying where, has been done to death.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Archie's picture

i agree. These ads get a lot of credit for not having a crazy creative idea when you don't need one. The product sells itself ( i believe the sales speak for themselves too)

Archie
Activity Score 201
Copywriter
Blissful's picture

agreed, these are cool with me

Blissful
Activity Score 142
Best ever!
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