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Beatles, Yesterday

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner 
Creative Director: Steve Turner
Associate Creative Director: Drew Stalker
Art Directors: Margaret Keene, Antoine Choussat, Anthony Williams
Copywriter: Chris Adams
Agency Producers: Serena Auroux, Nathan Nowak
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CommandZ's picture

With the exception of "Coming to America" all these spot utilize the same seven still shots. I love the Beatles and their music, I don't love these spots. Come on Chiat, the lads deserve better than this. The "Apples" finally kiss and make up and this is the best you can do for this landmark event?

CommandZ
Activity Score 2515
Creative Director
Guest's picture

Made in iMovie?

Guest
HappyHour's picture

.ppt?

HappyHour
Activity Score 2381
Roger Keynes's picture

.:D

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

the more I watch them, the more I cry. An epic moment represented with an epic fail.

Guest
Guest's picture

This can't be official..

Guest
sloppy4's picture

you all don't understand. this is from tbwa, for apple, using the beatles...this is pure genius.

sloppy4
Activity Score 1492
pol27's picture

I'm happy they do beter computer then advertising :)

pol27
Activity Score 40
Copywriter at Alice
Guest's picture

people actually put their names to this?

Guest
New Nice and Fun's picture

"Hey guys, we're going to sell the Beatles on Itunes. Can you make a good ad for us".

--> "Well', I've done a Keynote for my cousin's wedding that looks like John Lennon. Maybe we could use it ..."

New Nice and Fun
Activity Score 377
Roger Keynes's picture

iTunes = 'Yesterday'? pfft. Feels way too... well... nothing really.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CuriousPencil's picture

"Way too nothing." Someone's got to create a client for that line.

CuriousPencil
Activity Score 4225
Copywriter
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