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Free to Move

Agency Network: 
Published/Aired: 
October 2020

Description

Appart'City undertakes a new challenge: to illustrate the notion of space with a fun, show-stopping campaign!
It all started from a simple fact for the leading brand in the the apart-hotel segment in France: a hotel room is on average 15m2, while an Appart'City apartment is on average 27m2. So, the question became, what would you do with this extra 12m2 of freedom?
To answer this, the company and its agency Change gave the keys of an apartment to Hurricane and FISE teams (the International Festival of Extreme Sports, the largest urban sports gathering in the world) and to Sam Partaix (professional skater). The result? Together they created professional modules to give birth to the first SkateRoom: half apartment, half skatepark.

Film advertisement created by FCB, France for Appart'City, within the category: Hospitality, Tourism.

Advertising Agency: Change, France
Creative Director: Cédric Guéret
Copywriter: Benjamin Cuzin
Art Director: Thomas Martinet
TV Producer: Constance François
Account Lead: Domitille Richard
Account Director: Matthieu Viard
Production Company: Hurricane, Rodeo Films
Directors: Gabriel Dugué, Hugo Kerr
Skateboarders: Samuel Partaix, Romuald Link, Arnaud Henriot
Actress: Hanna Lhoumeau.
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