Become a Blood Relative

Agency Network: 
February 2019


When a donor donates blood, they don’t just save a life but can develop a deep emotional bond with the patient and their family. It is equivalent to being a blood relative as your blood now actually runs in the veins of the patient. Cue a strong emotional connect that when a donor donates blood they develop a stronger deeper bond with the donee.

Film advertisement created by Lemurian Productions, India for Apollo Hospitals, within the categories: Health, Professional Services, Public Interest, NGO.

Advertising Agency: Lemurian Productions, Chennai, India/ Chirpy Elephant
Director: Deepak Ethiraj
Creative Director / Scriptwriter: Leela Ram
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ideaman2020's picture

Just half way through the commercial you cam make out that they will come someone whos odd or a misfit on the family and once he comes, its given that he might have donated some part of his body. The agency might have coined the term Blood Relation and thought of a TVC around it.

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