DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet.
To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with.
What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking.
Film advertisement created by DLBGROUP, Venezuela for Anticancer Society of Venezuela, within the category: Public Interest, NGO.
Account Director: Larry Hernández
Account Executive: Sandra Gimón
Chief Creative Officer: Okarina Castaño
Creative Director: José Luis Montilla
Copywriters: Tomás Berroteran, Jhoselin Rivas
Art Director: Ysrael Cornejo
Executive Producer: Joyce Noujaim
Post Production / Production Company: Xtreme Pictures
Music / Mixer: Luis Manuel Emmanuelli
Director / DoP: Closed Eye Visuals
Editor: Orlando Lopez